RelativeValuation addresses a very basic need of industry at the highest level – making smarter decisions that maximize shareholder value.

Throughout the course of each day every decision-maker may consciously make a few decisions while unknowingly making thousands. Most of these decisions are made in absentia – they are decisions and actions that take place by default, or because the decision-maker did not have access to information.

Simple but critical business maxims – any decision not made is a decision made; and decisions made in the absence of good information are "chance decisions". In most corporations there are numerous decisions made each day that impact shareholder value.

RelativeValuation is a web based set of financial tools which utilizes data bases of public information to perform financial forecasts for all companies in an industry or sector in order to enable decision makers to easily and quickly evaluate, assess, test and finalize informed decisions. The concept of transforming Data-to-Knowledge is central to the Raedel philosophy for all current and ongoing product development efforts. RelativeValuation produces answers to "what if" questions for corporate decision-makers within minutes as opposed to traditional timeframes of days or weeks. Board meetings can have real-time discussions and decision-making sessions and not be subject to delays, which in many cases may move the answer and decision beyond the realm of usefulness.

The company’s first product, RelativeValuation, cuts across all sector boundaries and addresses the needs of companies and the organizations that analyze, recommend or invest in these organizations.